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London 2012 Olympic and Paralympic Games

The Olympic Games is the world’s biggest peacetime project and a huge logistical operation which will create many business opportunities. For the UK, London 2012 means:

10,500 athletes competing at 31 venues across the UK in 26 different sports
20,000 media attending
500,000 visitors a day to Olympic venues
Nine million tickets sold
The Paralympic Games will have 20 sports, 21 competition venues, 4,000 athletes, and 2,300 officials

However, 2012 will come and go - underpinning all of this planning is an opportunity to use the Games as a lasting legacy that will not only benefit local communities but also continue to attract visitors to explore Shropshire and Telford & Wrekin’s rich cultural and historic heritage.

As a result, a structure for Shropshire and Telford & Wrekin was developed in January 2006 to encourage engagement and involvement locally through sub regional and regional partnerships which ultimately feeds into the 2012 Nations and Regions Group.

This structure is responsible for co-ordinating the benefits planning process into an overall strategy and delivery plan and is called the STW 2012 Group.

To see documents and articles relating to London 2012 and to local plans to gain maximum benefits from the Games, please see the Newsletters, Plans and Articles section.

West Midlands 2012 Website

In 2009 a website was launched by the West Midlands Leadership Group for the 2012 Games.

This website is a hub of information about 2012 inspired programmes and events happening across all of the sub-regions in the West Midlands, including Shropshire, Telford & Wrekin.

www.wmfor2012.com also has details of how the region is working to create a legacy from the London 2012 Games for West Midlands residents and businesses across the 5 key themes:

Culture
Business and Skills
Sport and Health
Volunteering
Tourism and Regional Image

Opportunities for people to get involved will also be posted on this website.

Visit www.wmfor2012.com.

London 2012 Open Weekend

The London 2012 Open Weekend 2009 will take place from 23rd - 25th July. This celebratory weekend is a great opportunity to use the unique inspirational power of the Olympic and Paralympic Games to encourage more people to get involved in local activities.

For more information about the London 2012 Open Weekend or to register an event please visit the London 2012 website.

If you or your organisation are planning any events or activities that link in with the Open Weekend, please contact Tamsin Burton on 01743 255082 or email tamsin.burton@shrosphire.gov.uk giving a brief description of your plans, so that they can be included in national and regional 2012 communications.

Alternatively, if you have an idea for an event or activity and are looking for partners to help you to organise or host it, for example if you have a group of people who would like to do an activity but have no venue to hold it in, please contact Chris Child on 01743 255073 or email chris.child@shropshire.gov.uk (or Tamsin) and we will help you to look for partners.

London 2012 Inspire Programme

As a part of the Cultural Olympiad, the London Organising Committee for the Olympic Games (LOCOG) is inviting non-commercial organisations to put their projects forward to apply for the Inspire programme.

If successful, projects accepted onto the Inspire programme will benefit from:

The ‘Inspire Mark’ – use of the London 2012 brand, through the Inspire Mark, on your project’s marketing materials.
Media profile for your project – Regional and National media focus on Inspire projects and LOCOG hold Regional events to showcase them.
Communications support – LOCOG will support you in your communications efforts, through for example, media relations advice, inclusion in London 2012 media campaigns, London 2012 representitives at your events.

If you are interested in applying for the Inspire programme, they are looking for all large and small projects which have no commercial support.

Applications will be accepted for projects that are:

Genuinely inspired or energised by the 2012 Games
Well-planned and managed
Fully funded
Participative and accessible
Free from any commercial support or association

They must also meet at least one of LOCOG’s priorities:
Sport

Increasing participation in grass roots sports, sport competition and physical activity
Improving Olympic and Paralympic medal table performance.

Culture

Delivering an inspiring Cultural Olympiad that encourages wide participation.
Delivering a wider cultural festival that generates a positive legacy (including increased capacity, economic impact, social cohesion and enhanced community identity).

Education

Promoting the Olympic values of excellence, friendship and respect or the Paralympic values of courage, determination, inspiration and equality.
Involving young people in the design, development and delivery of the project.
Improving young people’s skills and enhancing employment opportunities.
Developing partnerships between institutions and other
educational organisations.
Where relevant, complementing and promoting Get Set, London 2012’s education programme for schools and colleges in the UK.

Sustainability

Helping to deliver a sustainable Games
Promoting lasting environmental and community benefits using the Games as an example.

Volunteering

Encouraging volunteering in sport, culture, education and/or sustainability projects and events.

Business opportunities and skills

Helping UK business to win Games-related contracts
Showcasing UK and regional business capability in relation to the Games.

Please go to the London 2012 website for more details of the Inspire programme and how to apply.

Regional 2012 Contacts

As you may already be aware, Culture West Midlands ceased to exist from the end of March and Advantage West Midlands (AWM) has taken over supporting 2012-related activity in the West Midlands.

On behalf of the West Midlands Leadership Group for the 2012 Games and AWM, you can now download an overview of contacts for regional and sub-regional 2012-related activity in light of these changes.

Feasibility Study 2007

The STW 2012 group working to ensure that local people, communities and businesses in Shropshire and Telford & Wrekin will benefit from a lasting legacy provided by the London 2012.

Experian, a global information solutions company, was appointed by Energize STW to produce a study to assess over 300 ideas that were generated from discussions and consultations with the public, private and voluntary sectors. The report contains an action plan for 40 prioritised ideas and the STW 2012 Group is now set to give immediate consideration and explore funding bids for the following activities which are considered most urgent:

• Upgrading Lilleshall
• Improving tourism infrastructure in Much Wenlock
• Improving signage to key sites in Shropshire and Telford & Wrekin
• Engaging and involving local schools and communities in tourism and education initiatives

Click here for a full copy of this feasibility study.